Emancipating the material from its origins in the world of performance technology, PURISME creates the carbon fashion trend: PURISME Soft-Carbon Bags mark the world premiere of a revolutionary material and a fascinating design idea.

PURISME Soft-Carbon Bags bridge stark contrasts with matchless elegance:
Soft strength, elastic strength and sensuous high-tech shape a new attitude towards life.

PURISME Soft-Carbon Bags combine the fascinatingly iridescent snake-skin texture of Soft-Carbon surfaces with an interior of finest goat velours to produce uncompromising luxury. They are eye-catcher and lifestyle statement in one. Inspired and intelligently functional design shapes a product line that covers the whole fashion bandwidth from business and travel down to casual leisure chic.

A pair of carbon plates, sliding on a flexible circular ribbon, holds and shields credit and business cards. In spite of its size being reduced to the possible minimum, the card case provides perfect protection for between one and 15 or more cards.

The formal approach aimed at underscoring the fascinating visual effects of carbon material in a design of timelessly elegant simplicity. Combining smooth carbon with rough textile material produces an exciting dialogue of surfaces.

The reult is ergonomically convincing: A slight bevel allows for smooth and intuitive adding of cards. A longitudinal slot makes removing cards similarly easy. Using resources sparingly to achieve a maximum in elegance, value and durability, the design´s minimalism emphasizes ecological conciousness.

Like any priceless diamond, carbon fiber is pure carbon. And like any priceless diamond, carbon fiber radiates a magnetic fascination: PURISME transplants the hi-tech carbon magic into luxury life.
PURISME Bracelet made of deeply iridescent carbon. Light as a feather, stronger than steel and so beautiful that you could spend hours just admiring it.

The PURISME Bracelet is an Austrian product of uncompromising quality: Manufactured in a process that combines latest serial production technology with traditional craftsmanship, each single example undergoes meticulous controls during production and an additional final inspection by the designer who has to sign his approval before the item leaves the factory.

The award-winning design uses the fascinating hi-tech material carbon to make a distinctive sculptural statement with instant emotional impact: „I wanted the PURISME Letter Opener to express the uncompromising dynamics of a racing speedboat,“ comments designer Mario Zeppetzauer.

The resulting tool is both visually fascinating and ergonomically convincing. Haptically it conveys the proverbial „touch of class“ and inside it carries a unique feature: On a specially developed RFID-TAG it carries an electromagnetically. coded personal message from the design artist.. Thus, Purisme propels the age-old tradition of engraving personal items forward into the cyberspace era, giving an industrial product a soul, a history, and a lot of additional emotional value.

The PURISME Letter Opener is a European product of uncompromising quality: Manufactured in a process that combines latest serial production technology with traditional craftsmanship, each single example undergoes meticulous controls during production and an additional final inspection by the designer who has to sign his approval before the item leaves the factory.

The world´s first full-carbon letter opener is issued by the PURISME GmbH in Vienna, Austria. Founded by three designers and one business economist, this young company has joined a strategic partnership with a leading carbon-processing company and positioned itself as a luxury brand with focus on design objects made of carbon.


PURISME GmbH
Neustiftgasse 6-8
1070 Wien
T: +43 1 522 3497 10
F: +43 1 522 3497 11
contact@purisme.com
www.purisme.com