Jul 29 2010
Packaging
The new design is meant to create a sense of clarity, have a high-quality look, and be perceived as a classic in a short period of time.
The label seems to be a star from the distance, a look at the detailing shows the star consists of stylized bottles. They were embossed using hot foil, giving the labels body and haptics. The glossy finish contrasts with the rough paper.
Awards
European Design Award Bronze 2009
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