PAD - Pure Austrian Design - GD2D-2BPD3D_-_Exhibition_Catalogue

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Jul 29 2010

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Books & Magazines

GD2D+PD3D - Exhibition Catalogue designed by JULAND Barcelona Vienna

separator Books & Magazines Illustrations Typography

price / unit
€ 5

GD2D+PD3D, fresh air by PureAustrianDesign is an itinerant exhibition that reveals the essence of contemporary Austrian design and brings together contemporary graphic and product design. The 54-pages catalogue in full colour not only accompanies the exhibition, but even plays an important role in providing an essential element to visualize the exhibits: It contains a pair of 3D glasses which are a must to properly view especially the product images – in the book and on site.

The intended combination of product and graphic design is based on the fact that these two disciplines often merge naturally. A breathtaking exhibition architecture toys with the dimensions in which both design disciplines are expressed, where the element air plays a major role. Transparent cylindric inflates display the exhibits. The 2D of graphic design and the 3D of product design are pointed out in this novel way which is continued in the concept of the catalogue - even in terms of material. The transparent plastic of the inflates appears again as the wrapper of the catalogue.

The catalogue reflects all exhibits in 2D and 3D and is complemented by extent forewords and interesting links to dig deeper in contemporary Austrian design. Find works by creators such as Büro X, Ichiban, Jung von Matt, Paul Busk, Tina Frank, Moodley and even Stefan Sagmeister. Regarding product design, creations by acknowledged luminaries also meet young talent here: Chairs by Herrmann Czech and Friedrich Kiesler are next to those by EOOS, for use and Hussl.